PRIVACY POLICY

Last Updated: 19 June 2026

1. INTRODUCTION

This Privacy Policy explains how Go Travel Group Limited collects, uses, stores and protects personal data when you use:

• https://gotraveltech.co.uk

• GoAppily CRM

• Go Quote AI

• Go Social AI

• Go Customer Messaging

• Go Notified

• Go Passports

• Go Pay Now

• Go In Resort

• Go Multi-Agent

• Go Back Office

• Go UI Core

• Any future GoAppily-branded software products and services

Go Travel Group Limited is committed to protecting your privacy and processing personal data in accordance with:

• UK General Data Protection Regulation (UK GDPR)

• Data Protection Act 2018

• Privacy and Electronic Communications Regulations (PECR)

• Other applicable data protection legislation

By using our website, software products or services, you acknowledge the practices described in this Privacy Policy.

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2. DATA CONTROLLER INFORMATION

The data controller responsible for personal data collected under this Privacy Policy is:

Go Travel Group Limited

Company Number: 12728599

Registered Office:

20-22 Wenlock Road
London
England
N1 7GU

Website:

https://gotraveltech.co.uk

Throughout this Privacy Policy, references to “GTG”, “we”, “us” and “our” mean Go Travel Group Limited.

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3. OUR ROLE

Go Travel Group Limited is primarily a software developer and software subscription provider.

We provide access to software products including the GoAppily CRM platform and associated software modules.

We do not operate as:

• a travel agency;

• a travel organiser;

• a managed service provider;

• an outsourced customer relationship manager;

• a customer data management service.

Subscribers remain responsible for their own customers, customer records, communications and business activities conducted through the Software.

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4. PERSONAL DATA WE COLLECT

We may collect and process the following categories of personal data.

Account Information

• Name

• Business name

• Job title

• Email address

• Telephone number

• Billing address

• Account username

Subscription Information

• Subscription plan

• Licence details

• Purchase records

• Renewal information

• Support records

Payment Information

Payments are processed through third-party payment providers.

We do not store complete payment card details.

We may receive:

• payment confirmation information;

• transaction identifiers;

• billing records.

Website Usage Information

• IP address

• Browser type

• Device information

• Website activity

• Referral sources

• Pages visited

Communications

Where you contact us we may process:

• emails;

• support requests;

• contact form submissions;

• correspondence.

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5. CUSTOMER DATA PROCESSED THROUGH THE SOFTWARE

Subscribers may use the Software to store or process information relating to their own customers.

This may include:

• names;

• contact details;

• booking information;

• travel information;

• passenger information;

• passport information;

• communications;

• documents.

Such information is entered into the Software by Subscribers.

Subscribers remain responsible for ensuring they have an appropriate legal basis for processing such data.

Go Travel Group Limited does not routinely monitor, review or manage Customer Data entered by Subscribers.

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6. HOW WE USE PERSONAL DATA

We may use personal data for the following purposes:

Providing Services

• creating accounts;

• delivering subscriptions;

• managing licences;

• providing support.

Processing Payments

• subscription billing;

• renewals;

• accounting;

• fraud prevention.

Service Administration

• maintaining systems;

• troubleshooting;

• technical support;

• security monitoring.

Communications

• responding to enquiries;

• providing service notifications;

• sending account-related communications.

Legal Compliance

• complying with legal obligations;

• enforcing agreements;

• protecting legal rights.

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7. LAWFUL BASIS FOR PROCESSING

We process personal data under one or more of the following lawful bases:

Contract

Where processing is necessary to provide services or fulfil contractual obligations.

Legitimate Interests

Including:

• operating our business;

• improving services;

• preventing fraud;

• maintaining security.

Legal Obligation

Where processing is required by law.

Consent

Where consent has been obtained, including certain marketing communications.

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8. AI SERVICES

Certain products may utilise artificial intelligence services.

Examples include:

• Go Quote AI

• Go Social AI

Information submitted to AI-powered features may be processed by AI service providers.

AI-generated outputs:

• may contain inaccuracies;

• may require verification;

• should be reviewed before use.

Users remain responsible for reviewing all AI-generated content.

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9. THIRD-PARTY SERVICE PROVIDERS

We may use third-party providers to deliver aspects of our services.

These may include:

OpenAI

Used to provide AI functionality.

Stripe

Used for payment processing.

WP Mail SMTP

Used for email delivery services.

These providers may process personal data on our behalf in accordance with their own privacy and security obligations.

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10. DATA SHARING

We do not sell personal data.

We may share personal data where necessary with:

• payment providers;

• cloud hosting providers;

• professional advisers;

• regulatory authorities;

• law enforcement agencies;

• service providers assisting us in operating our business.

Personal data will only be shared where lawful and necessary.

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11. INTERNATIONAL DATA TRANSFERS

Where personal data is transferred outside the United Kingdom, we take reasonable steps to ensure appropriate safeguards are in place.

Such safeguards may include:

• adequacy regulations;

• contractual protections;

• recognised transfer mechanisms.

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12. DATA SECURITY

We implement appropriate technical and organisational measures designed to protect personal data.

These measures may include:

• encryption;

• access controls;

• authentication procedures;

• monitoring;

• backups;

• security updates.

No internet-based system can be guaranteed to be completely secure.

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13. DATA RETENTION

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected.

Retention periods may vary depending on:

• legal obligations;

• contractual requirements;

• business needs;

• dispute resolution requirements.

When personal data is no longer required it will be deleted, anonymised or securely destroyed.

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14. YOUR RIGHTS

Subject to applicable law, individuals may have the right to:

• access personal data;

• correct inaccurate personal data;

• request deletion of personal data;

• restrict processing;

• object to processing;

• request data portability;

• withdraw consent where consent is relied upon.

Requests may be submitted using the contact details provided below.

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15. MARKETING COMMUNICATIONS

Where permitted by law, we may send marketing communications regarding:

• software products;

• updates;

• promotions;

• new features.

You may opt out of marketing communications at any time by:

• following unsubscribe instructions;

• contacting us directly.

Service-related communications may still be sent where necessary.

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16. COOKIES

Our website uses cookies and similar technologies.

Further details are available in our Cookie Policy.

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17. CHILDREN

Our products and services are intended for business users.

We do not knowingly collect personal data from children.

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18. THIRD-PARTY WEBSITES

Our website may contain links to external websites.

We are not responsible for the privacy practices of third-party websites.

Users should review the privacy policies of any external websites they visit.

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19. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.

Any updates will be published on this page together with an updated revision date.

Continued use of our services following publication of changes constitutes acceptance of the revised Privacy Policy.

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20. COMPLAINTS

If you have concerns regarding our use of personal data, please contact us first so that we can attempt to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Website:

https://ico.org.uk

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21. CONTACT US

For privacy-related enquiries, requests or complaints, please contact:

Go Travel Group Limited

20-22 Wenlock Road
London
England
N1 7GU

Website: https://gotraveltech.co.uk

Email: privacy@gotraveltech.co.uk

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Go Travel Group Limited
Company Number: 12728599