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ACCEPTABLE USE POLICY

Last Updated: 19 June 2026

1. INTRODUCTION

This Acceptable Use Policy sets out the rules that apply when accessing or using the GoAppily CRM software platform, associated GoAppily add-ons, website, portals, documentation and related services made available by Go Travel Group Limited.

This Policy applies to all Subscribers, Authorised Users and anyone accessing or using the Software.

By using the Software, you agree to comply with this Policy.

2. ABOUT US

The Software is provided by:

Go Travel Group Limited
Company Number: 12728599

Registered Office:

20-22 Wenlock Road
London
England
N1 7GU

Website: https://gotraveltech.co.uk

References to “GTG”, “GoTravelTech”, “GoAppily”, “we”, “us” and “our” mean Go Travel Group Limited.

3. SOFTWARE COVERED

This Policy applies to:

  • GoAppily CRM

  • Go Quote AI

  • Go Social AI

  • Go Customer Messaging

  • Go Notified

  • Go Passports

  • Go Pay Now

  • Go In Resort

  • Go Multi-Agent

  • Go Back Office

  • Go UI Core

  • any other GoAppily-branded plugin, module or add-on supplied by GTG

4. SOFTWARE PROVIDER STATUS

GTG provides software tools only.

GTG does not operate as a travel agency, tour operator, travel organiser, managed service provider, outsourced CRM provider or customer relationship manager for Subscribers.

Subscribers are solely responsible for:

  • their customers;

  • Customer Data;

  • communications;

  • marketing activity;

  • travel records;

  • passenger information;

  • passport information;

  • payment requests;

  • AI-generated content;

  • regulatory compliance;

  • business operations.

5. GENERAL USE REQUIREMENTS

You must use the Software only for lawful business purposes.

You must ensure that your use of the Software complies with:

  • applicable laws and regulations;

  • data protection laws;

  • marketing laws;

  • intellectual property laws;

  • contractual obligations;

  • this Policy;

  • the Software Subscription & Licence Agreement.

You are responsible for the conduct of all Authorised Users using your account.

6. PROHIBITED USE

You must not use the Software to:

  • break the law;

  • commit fraud;

  • mislead customers;

  • impersonate another person or business;

  • infringe intellectual property rights;

  • distribute unlawful, harmful or misleading content;

  • harass, abuse, threaten or discriminate against others;

  • send spam or unlawful marketing messages;

  • upload malicious code;

  • interfere with the Software or its security;

  • attempt unauthorised access to any system;

  • damage, disable or overload any service;

  • avoid licence limits or payment obligations.

7. PROHIBITED TECHNICAL ACTIVITY

You must not:

  • reverse engineer the Software;

  • decompile or disassemble the Software;

  • copy source code;

  • create derivative works;

  • bypass licence controls;

  • remove copyright or ownership notices;

  • attempt to extract proprietary logic;

  • interfere with APIs;

  • perform unauthorised penetration testing;

  • scrape, crawl or harvest data from the Software;

  • introduce viruses, malware, ransomware, worms or harmful code.

Any breach of this section may result in immediate suspension or termination.

8. CUSTOMER DATA

Subscribers are responsible for all Customer Data entered into the Software.

Customer Data must not:

  • be unlawful;

  • be inaccurate where accuracy is legally required;

  • infringe third-party rights;

  • contain malware;

  • breach confidentiality obligations;

  • be processed without appropriate permissions;

  • be used for unlawful marketing.

GTG does not routinely review, verify or approve Customer Data.

9. PASSPORT AND TRAVEL INFORMATION

Where Subscribers use Go Passports, Go In Resort or other travel-related modules, they must ensure that any passport, passenger or travel information is collected, stored and used lawfully.

Subscribers must obtain all required customer permissions before entering such information into the Software.

GTG is not responsible for verifying the accuracy, completeness or legality of passenger, passport or travel information entered by Subscribers.

10. PAYMENTS AND GO PAY NOW

Where Go Pay Now or payment-related features are used, Subscribers must ensure that all payment requests are lawful, accurate and authorised.

Subscribers must not use the Software to:

  • request payment for unlawful goods or services;

  • misrepresent payment amounts;

  • mislead customers;

  • process fraudulent transactions;

  • avoid payment provider rules;

  • breach Stripe or other payment provider terms.

GTG is not responsible for disputes between Subscribers and their customers concerning payments, refunds, bookings or services.

11. COMMUNICATIONS AND MESSAGING

Where Subscribers use Go Customer Messaging, Go Notified or communication features, they must ensure that all messages are lawful, accurate and appropriate.

Subscribers must not send:

  • spam;

  • unlawful marketing messages;

  • misleading communications;

  • threatening or abusive messages;

  • messages without required consent;

  • messages that breach PECR or data protection laws.

Subscribers remain responsible for managing opt-ins, opt-outs and unsubscribe requests where required.

12. AI SERVICES

Where the Software includes AI functionality, including Go Quote AI or Go Social AI, Subscribers must use AI features responsibly.

Subscribers must not use AI features to generate:

  • unlawful content;

  • discriminatory content;

  • defamatory content;

  • misleading travel information;

  • fake reviews;

  • impersonation content;

  • harmful instructions;

  • content infringing third-party rights;

  • spam or manipulative marketing content.

AI-generated outputs may be inaccurate, incomplete or unsuitable.

Subscribers must review, edit and approve AI-generated outputs before using, publishing or sending them.

GTG is not responsible for Subscriber reliance on AI-generated outputs.

13. INTELLECTUAL PROPERTY

Subscribers must not use the Software to upload, generate, distribute or publish content that infringes:

  • copyright;

  • trade marks;

  • database rights;

  • design rights;

  • confidentiality rights;

  • image rights;

  • other third-party rights.

Subscribers are responsible for ensuring they have appropriate rights to use any text, images, documents, branding, customer information or other content uploaded to or generated through the Software.

14. SECURITY OBLIGATIONS

Subscribers must take reasonable steps to protect their accounts and systems.

This includes:

  • using strong passwords;

  • restricting access to Authorised Users only;

  • removing access for former staff;

  • keeping WordPress installations updated;

  • keeping plugins updated;

  • using secure hosting;

  • protecting admin credentials;

  • notifying GTG of suspected security incidents.

Subscribers must not knowingly expose the Software to avoidable security risks.

15. WORDPRESS ENVIRONMENT

The Software may operate within a Subscriber’s WordPress environment.

Subscribers are responsible for:

  • their own WordPress installation;

  • hosting environment;

  • themes;

  • third-party plugins;

  • server configuration;

  • backups;

  • website security;

  • compatibility with non-GTG software.

GTG is not responsible for issues caused by third-party plugins, themes, hosting providers, server settings or Subscriber modifications.

16. WHITE LABEL AND RESELLER USE

Where a Subscriber is authorised to use white label, reseller or affiliate arrangements, they must comply with all additional terms agreed with GTG.

Subscribers must not:

  • represent themselves as owning the Software;

  • remove GTG ownership rights;

  • sell source code;

  • mislead customers about the origin of the Software;

  • make unauthorised promises about functionality;

  • provide unlawful or misleading marketing claims.

17. REPORTING MISUSE

If you become aware of misuse of the Software, you should notify GTG as soon as reasonably possible.

Reports may include:

  • suspected account compromise;

  • unlawful activity;

  • data misuse;

  • security vulnerabilities;

  • unauthorised access;

  • abusive use of AI features.

18. MONITORING AND ENFORCEMENT

GTG does not routinely monitor Subscriber content or Customer Data.

However, GTG may investigate suspected breaches of this Policy where reasonably necessary to:

  • protect the Software;

  • protect security;

  • comply with law;

  • enforce contractual rights;

  • respond to complaints;

  • prevent misuse.

Where GTG reasonably believes this Policy has been breached, GTG may:

  • issue a warning;

  • request corrective action;

  • restrict access;

  • suspend the account;

  • disable features;

  • terminate the subscription;

  • report unlawful activity to relevant authorities.

19. SUSPENSION

GTG may suspend access immediately where:

  • unlawful activity is suspected;

  • payment obligations are breached;

  • security risks are identified;

  • the Software is being misused;

  • this Policy is materially breached;

  • continued access may expose GTG or others to risk.

Suspension does not remove the Subscriber’s obligation to pay outstanding fees.

20. LIABILITY

Subscribers are responsible for losses, claims, complaints, regulatory action or customer disputes arising from their own use of the Software.

GTG shall not be liable for Subscriber content, Customer Data, customer communications, marketing activity, travel records, payment requests or AI-generated outputs used by Subscribers.

21. CHANGES TO THIS POLICY

GTG may update this Policy from time to time.

Updated versions will be published on the website.

Continued use of the Software after publication of updated terms constitutes acceptance of the revised Policy.

22. CONTACT

Questions about this Acceptable Use Policy should be sent to:

Go Travel Group Limited
20-22 Wenlock Road
London
England
N1 7GU

Website: https://gotraveltech.co.uk

Email: support@gotraveltech.co.uk

Go Travel Group Limited
Company Number: 12728599

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