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AI USAGE & RESPONSIBLE AI POLICY

Last Updated: 19 June 2026

1. INTRODUCTION

This AI Usage & Responsible AI Policy explains how artificial intelligence (“AI”) features may be used within the GoAppily CRM platform and associated GoAppily Ecosystem add-ons supplied by Go Travel Group Limited.

This Policy applies to all Subscribers, Authorised Users, White Label Partners, Resellers and anyone using AI-powered functionality made available through the GoAppily platform.

This Policy should be read together with:

  • Software Subscription & Licence Agreement

  • Website Terms & Conditions

  • Privacy Policy

  • Acceptable Use Policy

By using any AI-powered functionality, you agree to comply with this Policy.

2. ABOUT US

The GoAppily platform is provided by:

Go Travel Group Limited

Company Number: 12728599

Registered Office:

20-22 Wenlock Road
London
England
N1 7GU

Website:

https://gotraveltech.co.uk

References to “GTG”, “GoTravelTech”, “GoAppily”, “we”, “us” and “our” refer to Go Travel Group Limited.

3. SCOPE OF THIS POLICY

This Policy applies to AI-powered functionality including:

Go Quote AI

AI-assisted quote generation and content assistance.

Go Social AI

AI-assisted social media content generation.

AI Features Within GoAppily CRM

Any AI-powered functionality integrated into:

  • GoAppily CRM

  • Go Multi-Agent

  • Go Back Office

  • Go Customer Messaging

  • Go Notified

  • Go Passports

  • Go Pay Now

  • Go In Resort

and any future GoAppily-branded AI services.

4. OUR ROLE

Go Travel Group Limited acts solely as a software provider.

GTG provides access to AI-powered tools.

GTG does not:

  • provide legal advice;

  • provide financial advice;

  • provide tax advice;

  • provide regulatory advice;

  • provide travel advice;

  • make business decisions on behalf of Subscribers;

  • approve AI-generated content before publication.

Subscribers remain solely responsible for all decisions made using AI-generated outputs.

5. HOW AI SERVICES WORK

AI functionality may:

  • generate text;

  • draft communications;

  • create marketing content;

  • generate social media posts;

  • summarise information;

  • assist with quotations;

  • assist with customer communications;

  • generate recommendations;

  • create other content based upon user instructions.

AI outputs are generated automatically using machine learning models and third-party AI technologies.

6. NO GUARANTEE OF ACCURACY

AI-generated content may:

  • be inaccurate;

  • be incomplete;

  • be misleading;

  • be outdated;

  • contain errors;

  • omit important information;

  • generate unexpected responses.

GTG does not guarantee that AI-generated content is:

  • accurate;

  • complete;

  • reliable;

  • suitable for a particular purpose;

  • legally compliant;

  • commercially appropriate.

AI-generated outputs should never be treated as guaranteed factual information.

7. HUMAN REVIEW REQUIREMENT

All AI-generated content must be reviewed by a human before being:

  • published;

  • sent to customers;

  • relied upon;

  • distributed;

  • incorporated into marketing materials;

  • used in business decisions.

Subscribers must independently verify all important information.

The Subscriber remains solely responsible for approving any AI-generated content.

8. PROHIBITED AI USES

AI features must not be used to generate or distribute:

Illegal Content

Content that violates any law or regulation.

Fraudulent Content

False or misleading information intended to deceive.

Defamatory Content

Content that may damage the reputation of individuals or businesses.

Discriminatory Content

Content that promotes discrimination, harassment or hate.

Harmful Content

Content intended to cause harm, distress or injury.

Impersonation Content

Content falsely representing another individual, company or organisation.

Intellectual Property Infringement

Content that infringes copyright, trade marks or other intellectual property rights.

Spam

Unsolicited or unlawful marketing communications.

Fake Reviews

Artificial reviews, testimonials or endorsements.

Misleading Travel Information

Travel-related information known to be inaccurate or misleading.

9. SUBSCRIBER RESPONSIBILITIES

Subscribers remain responsible for:

  • all prompts submitted to AI systems;

  • all AI-generated outputs;

  • compliance with applicable laws;

  • customer communications;

  • marketing activities;

  • business decisions;

  • regulatory compliance.

Subscribers must ensure that AI-generated outputs are appropriate before use.

10. THIRD-PARTY AI PROVIDERS

AI functionality may rely upon third-party providers including:

OpenAI

Used to provide AI-powered content generation and related services.

GTG may introduce additional AI providers in the future.

Third-party providers may:

  • change functionality;

  • change pricing;

  • modify outputs;

  • suspend services;

  • impose usage restrictions.

GTG is not responsible for actions or decisions taken by third-party AI providers.

11. AI INPUTS

Subscribers should exercise care when submitting information to AI systems.

Subscribers must not knowingly submit:

  • unlawful content;

  • malicious content;

  • information they are not authorised to use;

  • content that infringes third-party rights.

Subscribers remain responsible for information submitted to AI systems.

12. CUSTOMER DATA AND AI

Where AI features process Customer Data entered by Subscribers:

  • Subscribers remain responsible for ensuring lawful processing;

  • Subscribers remain responsible for obtaining any required permissions;

  • Subscribers remain responsible for compliance with applicable data protection laws.

GTG acts solely as a software provider and does not determine the purpose or means of processing Customer Data submitted by Subscribers.

13. INTELLECTUAL PROPERTY

Subscribers remain responsible for ensuring that any AI-generated output used by them does not infringe third-party rights.

GTG does not guarantee that AI-generated content:

  • is original;

  • is unique;

  • is free from third-party claims;

  • is free from intellectual property issues.

Subscribers should review AI-generated outputs before commercial use.

14. NO PROFESSIONAL ADVICE

AI-generated outputs do not constitute:

  • legal advice;

  • financial advice;

  • tax advice;

  • compliance advice;

  • investment advice;

  • travel advice;

  • professional advice of any kind.

Independent professional advice should be obtained where appropriate.

15. LIMITATION OF LIABILITY

To the maximum extent permitted by law, GTG shall not be liable for:

  • AI inaccuracies;

  • AI hallucinations;

  • AI-generated errors;

  • decisions made using AI outputs;

  • loss arising from reliance on AI-generated content;

  • regulatory issues resulting from AI-generated content;

  • marketing issues resulting from AI-generated content;

  • customer complaints arising from AI-generated content.

Subscribers assume all responsibility for the use of AI-generated outputs.

16. AI AVAILABILITY

AI services may be affected by:

  • third-party provider outages;

  • API failures;

  • service interruptions;

  • maintenance;

  • changes imposed by AI providers;

  • usage limits.

GTG does not guarantee uninterrupted AI functionality.

AI features may be modified, replaced, restricted or removed at any time.

17. MONITORING AND ENFORCEMENT

GTG may investigate suspected misuse of AI functionality.

Where misuse is identified, GTG may:

  • issue warnings;

  • restrict functionality;

  • suspend access;

  • terminate subscriptions;

  • report unlawful activity to relevant authorities.

18. CHANGES TO THIS POLICY

GTG may update this Policy from time to time.

Updated versions will be published on our website.

Continued use of AI-powered functionality after publication of updated terms constitutes acceptance of the revised Policy.

19. CONTACT US

Questions regarding this AI Usage & Responsible AI Policy should be directed to:

Go Travel Group Limited

20-22 Wenlock Road
London
England
N1 7GU

Website:

https://gotraveltech.co.uk

Email:

support@gotraveltech.co.uk

20. GOVERNING LAW

This Policy shall be governed by the laws of England and Wales.

21. JURISDICTION

The courts of England and Wales shall have exclusive jurisdiction over disputes arising under or in connection with this Policy.

Go Travel Group Limited
Company Number: 12728599

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